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Crafting Anglo Technical Textiles’ Brand Refresh Journey
The new logo, evolved the existing mark with a softer focus and heritage influence. https://anglotechnicaltextiles.co.uk/ For Anglo...
Sally Chuku - Brand and Business Consultant
Feb 144 min read
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Hamilton and its Lessons on the Power of an Engaging Brand Voice
Bradford Alhambra February 2025 - Hamilton Production Seeing Lin-Manuel Miranda's Hamilton  live is an electrifying experience. From the...
Sally Chuku - Brand and Business Consultant
Feb 143 min read
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Why Brand Tracking Still Matters and How to Evolve And Improve Your Brand Tracking.
Brand tracking, a staple of market research, has long been a critical tool for understanding brand health and guiding strategic...
Sally Chuku - Brand and Business Consultant
Dec 12, 20245 min read
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Brand Narratives: Why Planning For Change Can Be the Catalyst for Growth.
Brand loyalty runs deep—even among people who are not loyal customers. Evolving a brand narrative can sometimes feel like opening a...
Sally Chuku - Brand and Business Consultant
Nov 28, 20247 min read
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Navigating the Brand Maze: A Comparative Guide to Choosing the Right Brand Model.
A piece of research by Gartner rated brand strategy as the most in demand strategic skill by marketing leaders. More than analytics,...
Sally Chuku - Brand and Business Consultant
Nov 7, 20244 min read
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Risk Aversion: Gender Differences and Their Impact on Marketing Strategies
Why understanding risk and marketing are close partners In marketing, understanding consumer behaviour is essential to crafting...
Sally Chuku - Brand and Business Consultant
Oct 11, 20245 min read
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Rebranding the UK’s Largest Independent Vending Company
Client: Montagu Group Limited Project: Consolidation and Rebranding of Vending Division Services Provided: Brand Strategy,...
Sally Chuku - Brand and Business Consultant
Oct 1, 20243 min read
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Elevating Safety: Prime Systems’ Brand Transformation
Prime Systems , a trusted provider of health and safety systems to some of the largest UK businesses across retail, hospitality, and...
Sally Chuku - Brand and Business Consultant
Sep 28, 20243 min read
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Optimising your brand for AI-driven search
As a brand strategist specialising in B2B and Technology , it's clear that the landscape of search engine optimisation (SEO) is evolving...
Sally Chuku - Brand and Business Consultant
Sep 11, 20245 min read
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The Importance of Brand Memorability in B2B and Financial Services Brand Development
Much of my focus is on creating strong brand foundations, and marketing strategies, that add value to a business. In my experience...
Sally Chuku - Brand and Business Consultant
Aug 30, 20249 min read
4 views
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The Benefits of Holidays and What Brands Can Learn
Having just come back from an epic trip to Egypt and seeing not only the ancient sites at Luxor but also some of the challenges of...
Sally Chuku - Brand and Business Consultant
Jul 17, 20244 min read
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In pursuit of brand magic: considerations when starting a complex brand hierarchy review project:
I work with teams to resolve complex brand hierarchy challenges, these often occur when businesses grow or when change and business...
Sally Chuku - Brand and Business Consultant
Jun 11, 20245 min read
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Why Brands Are Like Pets: A Deep Dive into Trust, Comfort, and Brand Love.
Today is national pet appreciation day. This got me thinking about our pets; the impact they have on our lives, the trust we place in...
Sally Chuku - Brand and Business Consultant
Apr 11, 20243 min read
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Nurturing Employee Appreciation in a Company of One: A Guide to Self-Recognition in Solo Consultancy
In the realm of business, especially in the realm of solo consultancy, it's easy to overlook one essential aspect: employee appreciation....
Sally Chuku - Brand and Business Consultant
Mar 2, 20244 min read
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Crafting the Brand Strategy of Black Lab Digital
In the ever-evolving landscape of digital marketing, as a growing SEO agency standing out amidst the competition requires more than just...
Sally Chuku - Brand and Business Consultant
Feb 13, 20244 min read
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Developing your sustainable business focus
I work with several brands that are looking to improve their sustainable impact – be this by improving their processes, giving back with...
Sally Chuku - Brand and Business Consultant
Nov 9, 20237 min read
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Building a Sustainable Founder-Led Fashion Brand: A Guide to Ethical Success
As a consultant, I work with businesses of all sizes from start-ups to multinational global businesses. The fashion industry has long...
Sally Chuku - Brand and Business Consultant
Oct 17, 20236 min read
15 views
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Creating Brand Possibilities in Tech Consulting
In April 2022, Propel Tech as we know it today was born. Working with the senior team at the then Pace IT, Think Collectiv in the summer...
Sally Chuku - Brand and Business Consultant
Oct 11, 20234 min read
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CIRCOLL: Building a Sustainable Legacy: Brand Development for a Sustainable Underlay Brand
In today's increasingly eco-conscious world, sustainability has become a core concern for consumers and businesses alike. This shift in...
Sally Chuku - Brand and Business Consultant
Oct 11, 20233 min read
16 views
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Supporting the next generation of marketers
At the end of July I took the plunge and supported a young person in getting some work experience, as a one person consultancy who works...
Sally Chuku - Brand and Business Consultant
Sep 7, 20233 min read
22 views
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