I have recently been working on the strategic development of a major civic service brand. I can't share the organisation, detailed research or any of the resulting strategic outputs at this stage, but it has been a fascinating project and an opportunity to look at brand in the context of a large, complex organisation that plays a significant role in people's everyday lives. Civic organisations are complicated. They are responsible for hundreds of different services and have r

I have never been a gamer. Not even remotely. But a trip to OXO Museo del Videojuego in Málaga made me think about gaming in a completely different way. Yes, gaming is about fun. Or so I’m told. But as I wandered through its history, from Pong to Pac-Man, Zelda to Lara Croft, Grand Theft Auto, LEGO and beyond, I realised something else. Gaming has laid many of the foundations for how we now expect to engage and interact with brands. From a green dot to a global industry You s

Staying ahead means constantly reviewing and managing your brand presence. But how do you know if your brand is truly connecting with your audience? How can you spot the gaps and opportunities without disrupting your daily operations? The answer is simpler than you think: remote brand audits. Imagine having a clear, unbiased view of your brand’s strengths and weaknesses without the hassle of on-site visits or lengthy meetings. Remote brand audits offer exactly that - a powerf

When it comes to building a powerful brand, understanding the costs involved in brand strategy is crucial. Whether you're launching a startup or steering an established corporate ship, knowing where your money goes can make all the difference. Brand strategy is not just about a logo or a catchy slogan; it’s the backbone of your business identity, your promise to customers, and the engine that drives growth. So, how much should you expect to invest in this vital area? Let’s di

There is a particular tension running quietly through leadership teams at the moment. On one side sits the extraordinary promise of AI - speed, efficiency, competitive edge, sharper insight, smarter operations. On the other side lies something more human: uncertainty, fatigue, quiet anxiety, and a subtle but growing question about relevance and value. This isn’t a dramatic, headline-grabbing crisis. It’s more nuanced than that. It’s the kind of tension that shows up in tone o

Let’s be honest.......huge amounts of B2B brands feels… beige. Same colours, same icons, same rational lead messaging, same stock photography, same vague “solutions-led” language, same decks full of words that sound important but say very little. Which is strange, when you consider that this is where billions are being spent, reputations are on the line, and growth is either quietly compounding......or quietly stalling. Here’ s the uncomfortable truth: B2B isn’t broken; in

AI has dominated headlines and become a staple in most of our lives. I am sure, like myself, many of you have been experimenting with Generative AI this year, to see exactly how it can support you in your work, and play a role in other aspects of your life. Beyond function and process enhancements, issues and pitfalls, there have been a number of debates increasingly about what it’s unintentionally revealing about us, the way we function socially, our increasing need for quic

Sustainable brands are not new news, and momentum has been growing in this area for several years. Recent studies by McKinsey and NielsenIQ saw 60 per cent of respondents claiming that they’d pay more for a product with sustainable packaging and a recent study by NielsenIQ found that 78 per cent of US consumers claimed that a sustainable lifestyle is important to them. If you're looking to establish a sustainable brand, you're entering a growing market that is complex and tha

A piece of research by Gartner rated brand strategy as the most in demand strategic skill by marketing leaders. More than analytics, digital commerce or media planning. Brand strategy starts with setting the right foundations, and setting the right foundations relies on having the right recipe to follow. The right brand recipe starts with understanding the right brand model for your business. With a plethora of brand models available, grown from different business types a

A quick question.....have you ever struggled with linking marketing results to actual business growth? If so, you’re not alone. Many marketers face the challenge of proving their impact, especially when sales teams expect immediate, tangible results. The reality? Marketing is about more than just quick wins; it’s about building something that lasts and this starts with brand. The Long Game of Branding It can be tricky to connect marketing efforts directly to sales, but that’s

The new logo, evolved the existing mark with a softer focus and heritage influence. https://anglotechnicaltextiles.co.uk/ For Anglo Technical Textiles , a trusted name in industrial felt and technical textiles since 1998, 2024 marked a transformative year. As the company moved to refresh its brand and launch a new website, the journey uncovered an exciting opportunity to honour its rich heritage, embrace modernity, and reaffirm its values of honesty, craftsmanship, quality, a

Bradford Alhambra February 2025 - Hamilton Production Seeing Lin-Manuel Miranda's Hamilton live is an electrifying experience. From the...

Brand tracking, a staple of market research, has long been a critical tool for understanding brand health and guiding strategic...

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Client: Montagu Group Limited Project: Consolidation and Rebranding of Vending Division Services Provided: Brand Strategy,...

Prime Systems , a trusted provider of health and safety systems to some of the largest UK businesses across retail, hospitality, and...

As a brand strategist specialising in B2B and Technology , it's clear that the landscape of search engine optimisation (SEO) is evolving...

Much of my focus is on creating strong brand foundations, and marketing strategies, that add value to a business. In my experience...

Having just come back from an epic trip to Egypt and seeing not only the ancient sites at Luxor but also some of the challenges of...