Risk Aversion: Gender Differences and Their Impact on Marketing Strategies
Why understanding risk and marketing are close partners In marketing, understanding consumer behaviour is essential to crafting...
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Rebranding the UK’s Largest Independent Vending Company
Client: Montagu Group Limited Project: Consolidation and Rebranding of Vending Division Services Provided: Brand Strategy,...
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Sally Chuku - Brand and Business Consultant
Sep 283 min
Elevating Safety: Prime Systems’ Brand Transformation
Prime Systems , a trusted provider of health and safety systems to some of the largest UK businesses across retail, hospitality, and...
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Sally Chuku - Brand and Business Consultant
Sep 115 min
Optimising your brand for AI-driven search
As a brand strategist specialising in B2B and Technology , it's clear that the landscape of search engine optimisation (SEO) is evolving...
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Sally Chuku - Brand and Business Consultant
Aug 309 min
The Importance of Brand Memorability in B2B and Financial Services Brand Development
Much of my focus is on creating strong brand foundations, and marketing strategies, that add value to a business. In my experience...
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Sally Chuku - Brand and Business Consultant
Jul 174 min
The Benefits of Holidays and What Brands Can Learn
Having just come back from an epic trip to Egypt and seeing not only the ancient sites at Luxor but also some of the challenges of...
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Sally Chuku - Brand and Business Consultant
Jun 115 min
In pursuit of brand magic: considerations when starting a complex brand hierarchy review project:
I work with teams to resolve complex brand hierarchy challenges, these often occur when businesses grow or when change and business...
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Sally Chuku - Brand and Business Consultant
Apr 113 min
Why Brands Are Like Pets: A Deep Dive into Trust, Comfort, and Brand Love.
Today is national pet appreciation day. This got me thinking about our pets; the impact they have on our lives, the trust we place in...
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Nurturing Employee Appreciation in a Company of One: A Guide to Self-Recognition in Solo Consultancy
In the realm of business, especially in the realm of solo consultancy, it's easy to overlook one essential aspect: employee appreciation....
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Sally Chuku - Brand and Business Consultant
Feb 134 min
Crafting the Brand Strategy of Black Lab Digital
In the ever-evolving landscape of digital marketing, as a growing SEO agency standing out amidst the competition requires more than just...
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Sally Chuku - Brand and Business Consultant
Nov 9, 20237 min
Developing your sustainable business focus
I work with several brands that are looking to improve their sustainable impact – be this by improving their processes, giving back with...
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Sally Chuku - Brand and Business Consultant
Oct 17, 20236 min
Building a Sustainable Founder-Led Fashion Brand: A Guide to Ethical Success
As a consultant, I work with businesses of all sizes from start-ups to multinational global businesses. The fashion industry has long...
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Sally Chuku - Brand and Business Consultant
Oct 11, 20234 min
Creating Brand Possibilities in Tech Consulting
In April 2022, Propel Tech as we know it today was born. Working with the senior team at the then Pace IT, Think Collectiv in the summer...
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Sally Chuku - Brand and Business Consultant
Oct 11, 20233 min
CIRCOLL: Building a Sustainable Legacy: Brand Development for a Sustainable Underlay Brand
In today's increasingly eco-conscious world, sustainability has become a core concern for consumers and businesses alike. This shift in...
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Sally Chuku - Brand and Business Consultant
Sep 7, 20233 min
Supporting the next generation of marketers
At the end of July I took the plunge and supported a young person in getting some work experience, as a one person consultancy who works...
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Sally Chuku - Brand and Business Consultant
Jun 21, 20234 min
Brand Strategy - what is it and when to consider developing your brand strategy?
Brand strategy is a fundamental part of Think Collectiv's service offering, we work with large and small businesses, and agencies to...
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Sally Chuku - Brand and Business Consultant
Mar 8, 20231 min
Inspirational Women - Maya Angelou
On international woman's day, I wanted to share just a few inspirational quotes from Maya Angelou. In the noise of today, Angelou's words...
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Sally Chuku - Brand and Business Consultant
Mar 1, 20236 min
Developing effective training - Putting learning principles into work practice
In 2020 I started on a journey to become an expert trainer and teacher. A key area of my learning developed on my way to my masters level...
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Sally Chuku - Brand and Business Consultant
Feb 14, 20235 min
Brand Love
On Valentine's day what better topic to talk about than Brand Love. Brand what? Yes.. Brand Love.. before you stop reading let me...
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Sally Chuku - Brand and Business Consultant
Feb 6, 20235 min
The start-up brand strategy - making your brand pay.
Start-up brands... the challenge for start-up brands is very different from established brands, the approach and need for brand...
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