AI has dominated headlines and become a staple in most of our lives. I am sure, like myself, many of you have been experimenting with Generative AI this year, to see exactly how it can support you in your work, and play a role in other aspects of your life. Beyond function and process enhancements, issues and pitfalls, there have been a number of debates increasingly about what it’s unintentionally revealing about us, the way we function socially, our increasing need for quic

A piece of research by Gartner rated brand strategy as the most in demand strategic skill by marketing leaders. More than analytics, digital commerce or media planning. Brand strategy starts with setting the right foundations, and setting the right foundations relies on having the right recipe to follow. The right brand recipe starts with understanding the right brand model for your business. With a plethora of brand models available, grown from different business types a

A quick question.....have you ever struggled with linking marketing results to actual business growth? If so, you’re not alone. Many marketers face the challenge of proving their impact, especially when sales teams expect immediate, tangible results. The reality? Marketing is about more than just quick wins; it’s about building something that lasts and this starts with brand. The Long Game of Branding It can be tricky to connect marketing efforts directly to sales, but that’s

The new logo, evolved the existing mark with a softer focus and heritage influence. https://anglotechnicaltextiles.co.uk/ For Anglo Technical Textiles , a trusted name in industrial felt and technical textiles since 1998, 2024 marked a transformative year. As the company moved to refresh its brand and launch a new website, the journey uncovered an exciting opportunity to honour its rich heritage, embrace modernity, and reaffirm its values of honesty, craftsmanship, quality, a

Bradford Alhambra February 2025 - Hamilton Production Seeing Lin-Manuel Miranda's Hamilton  live is an electrifying experience. From the...

Brand tracking, a staple of market research, has long been a critical tool for understanding brand health and guiding strategic...

Brand loyalty runs deep—even among people who are not loyal customers.  Evolving a brand narrative can sometimes feel like opening a...

Why understanding risk and marketing are close partners In marketing, understanding consumer behaviour is essential to crafting...

Client: Montagu Group Limited Project: Consolidation and Rebranding of Vending Division Services Provided: Brand Strategy,...

Prime Systems , a trusted provider of health and safety systems to some of the largest UK businesses across retail, hospitality, and...

As a brand strategist specialising in B2B and Technology , it's clear that the landscape of search engine optimisation (SEO) is evolving...

Much of my focus is on creating strong brand foundations, and marketing strategies, that add value to a business. In my experience...

Having just come back from an epic trip to Egypt and seeing not only the ancient sites at Luxor but also some of the challenges of...

I work with teams to resolve complex brand hierarchy challenges, these often occur when businesses grow or when change and business...

Today is national pet appreciation day. This got me thinking about our pets; the impact they have on our lives, the trust we place in...

In the realm of business, especially in the realm of solo consultancy, it's easy to overlook one essential aspect: employee appreciation....

In the ever-evolving landscape of digital marketing, as a growing SEO agency standing out amidst the competition requires more than just...

I work with several brands that are looking to improve their sustainable impact – be this by improving their processes, giving back with...

As a consultant, I work with businesses of all sizes from start-ups to multinational global businesses. The fashion industry has long...

In April 2022, Propel Tech as we know it today was born. Working with the senior team at the then Pace IT, Think Collectiv in the summer...