Prime Systems, a trusted provider of health and safety systems to some of the largest UK businesses across retail, hospitality, and leisure, has long been recognised for its agile and flexible online solutions. These solutions ensure that spaces and places remain safe and compliant, offering a central reporting repository and a seamless way to log incidents and conduct necessary health and safety checks. Despite their robust offerings, Prime Systems faced a challenge: their communication strategies were not effectively representing their strong culture and the essential services they deliver in an increasingly competitive and dynamic market.
The Need for Change
As a well-established company with over 20 years of experience, Prime Systems realised that their brand needed a refresh to resonate with modern audiences, changing market and reflect the innovative nature of their solutions. They sought a new brand look, feel, and tone of voice to create a contemporary image that showcased their strong culture and the vital services they provide.
The Strategic Partnership with Think Collectiv
Prime Systems partnered with Think Collectiv to embark on this transformative journey. The process began with a full brand audit and competitor audit, a series of interviews with staff and customers and a comprehensive market review. These insights laid the groundwork for redefining the brand’s DNA, working closely by the Managing Director of Prime Systems.
Think Collectiv with creative associates Tim Hales delivered a cohesive new brand position focused on being a vital partner - one that looks forward to prevent issues before they happen making places and spaces safer. Tapping into the insight of being a vital partner the strapline of "first for safety systems," was developed. the resulting visual identity encompassed a fresh creative branding approach that communicated the modular nature of the system, an updated logo built on the 3 core aspects of the system, and a modern vibrant colour palette. Additionally, we developed new copy and a refined tone of voice for the website and provided marketing advice to ensure consistent and effective communication across all channels.
“Sally and the team have worked hard to ensure that the new look and feel accurately convey our commitment to making places and spaces safer for everyone and putting technology at the heart of this.”
Paul Ramsell, Founder and Managing Director at Prime Systems.
Unveiling the New Brand Identity
Last year marked a significant milestone for Prime Systems as they dedicated time to enhance their brand – their first major refresh in two decades. The updated brand features a colour palette built on their core corporate blue, a modern logo representing the diverse aspects of their software products, and a visual system that communicates the modular nature of their applications.
“We are thrilled to unveil our refreshed brand and website, which now serve as a true reflection of the innovation and functionality inherent in our modular safety solutions,”
Paul Ramsell, Founder and Managing Director at Prime Systems.
A Fresh Digital Brand Presence
A core aspect of the brand refresh was the development of a new website with a modern design and intuitive navigation, providing an enhanced online experience. Key features of the new website include:
- Accessible Design and UX:
The website is designed to be user-friendly and accessible to all visitors.
- Enhanced User Interface:
Seamless browsing and easy navigation ensure users can find what they need quickly.
- Booking and Contact Opportunities:
Visitors can easily book a demo or get in touch with the team.
- Updated Case Studies and Testimonials:
Showcasing the success stories and feedback from satisfied clients.
- Clear Vision, Mission, and Values:
Detailed information about the guiding principles driving Prime Systems forward.
Looking Forward
This comprehensive brand refresh underscored Prime Systems’ vision to be a vital provider of bespoke health and safety risk management software and solutions. Their forward-looking support services aim to minimise business risks, reflecting their commitment to making places and spaces safer for all. Prime Systems invites everyone to explore their new website and experience their fresh look. As they move forward, they promise to continue delivering innovative solutions and updates to ensure the highest standards of safety and compliance for their clients.
For businesses looking to manage their own brand refresh and bring together creative, web, and communications teams, contact Think Collectiv. Our expertise can help you achieve a cohesive and impactful brand transformation.
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