BUSINESS, BRAND, MARKETING STRATEGY, COMMUNICATIONS PLANNING AND RESEARCH
Brand strategy runs across your business, a good brand strategy sits at the heart of your marketing and business strategy and should be represented across all you say and do.
Getting the business focus and brand positioning right, getting your values in place, having the right vision and mission, and understanding how to communicate your brand consistently within your business and to build awareness need a plan and expert know-how. This is where we can help - from brand positioning, brand research, brand creative development, brand identity and marketing in-action strategies for your teams - we make sure your brand and marketing is working to add value and that everyone is on board.
There are many reasons why you might review your business focus, marketing and brand strategy, this could be a change in business direction, new goals and targets or cultural change. Without a business strategy, you have no direction and without a brand, you are a commodity - this means you compete on price alone, competing in this way makes it very hard to build an effective business. If you are struggling to grow, charge a premium or stand out investing in developing your brand focus can create long-term business value.
TRAINING STRATEGY AND TRAINING DELIVERY
Alongside brand delivery, we work to offer training support and workshops. This is because we know that culture sits at the heart of a brand and that training is a vital aspect of a business's culture.
In business, training is often developed by a subject expert - not a training expert. To develop effective training you need an expert that understands your culture, your business, your brand and educational theory and how learning happens. I can work with you to review your training - in any sector and implement the right process to ensure your maternal is fun and effective for all. I deliver specific expert training in branding, personal branding, creative brief writing, creative review, values training and resilience training.
