AI has dominated headlines and become a staple in most of our lives. I am sure, like myself, many of you have been experimenting with Generative AI this year, to see exactly how it can support you in your work, and play a role in other aspects of your life. Beyond function and process enhancements, issues and pitfalls, there have been a number of debates increasingly about what it’s unintentionally revealing about us, the way we function socially, our increasing need for quick dopamine...

A piece of research by Gartner rated brand strategy as the most in demand strategic skill by marketing leaders. More than analytics, digital commerce or media planning. Brand strategy starts with setting the right foundations, and setting the right foundations relies on having the right recipe to follow. The right brand recipe starts with understanding the right brand model for your business. With a plethora of brand models available, grown from different business types and different...

A quick question.....have you ever struggled with linking marketing results to actual business growth? If so, you’re not alone. Many marketers face the challenge of proving their impact, especially when sales teams expect immediate, tangible results. The reality? Marketing is about more than just quick wins; it’s about building something that lasts and this starts with brand. The Long Game of Branding It can be tricky to connect marketing efforts directly to sales, but that’s because branding...