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Join date: Apr 18, 2020
Posts (32)
Dec 12, 2024 ∙ 5 min
Why Brand Tracking Still Matters and How to Evolve And Improve Your Brand Tracking.
Brand tracking, a staple of market research, has long been a critical tool for understanding brand health and guiding strategic...
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Nov 28, 2024 ∙ 7 min
Brand Narratives: Why Planning For Change Can Be the Catalyst for Growth.
Brand loyalty runs deep—even among people who are not loyal customers. Evolving a brand narrative can sometimes feel like opening a...
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Nov 7, 2024 ∙ 4 min
Navigating the Brand Maze: A Comparative Guide to Choosing the Right Brand Model.
A piece of research by Gartner rated brand strategy as the most in demand strategic skill by marketing leaders. More than analytics,...
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Sally Chuku - Brand and Business Consultant
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