Brand strategy is a fundamental part of Think Collectiv's service offering, we work with large and small businesses, and agencies to...

On international woman's day, I wanted to share just a few inspirational quotes from Maya Angelou. In the noise of today, Angelou's words...

In 2020 I started on a journey to become an expert trainer and teacher. A key area of my learning developed on my way to my masters level...

On Valentine's day what better topic to talk about than Brand Love. Brand what? Yes.. Brand Love.. before you stop reading let me...

Start-up brands... the challenge for start-up brands is very different from established brands, the approach and need for brand...

There is much debate about the value and merits of brand archetypes as a tool to develop brands. I find brand archetypes a useful tool...

Inspiring a creative passion for brands As a marketing/brand strategist and a teacher/trainer, I am passionate about what makes brands...

Last night I attended a fantastic talk by David Robson, https://davidrobson.me, David is an award-winning science writer specialising in...

Your brand is one of the most important assets you have, it differentiates you from your competition and communicates your “Why” ‘How”...

A fundamental aspect of creating great brands, advertising and marketing is to understand human psychology and the impact of language,...

Restarting my learning journey: I have always been quite a spur of the moment person and despite having danced around the possibility of...

We are in a time of unprecedented change. Last week I attended a NABS course on Building Resilience under pressure. www.nabs.org.uk The...

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