DELIVERING EXPERT KNOW HOW
As strategists we understand the power of research and critical thinking, we focus on action not words.
We using a number of expertise and processes to get to ensure our services deliver a real difference to businesses and help them set their brand into action - commericalising brand and connecting with the market.
6 steps process to deliver strong brand strategy. This involves defining the vision, mission and values of a brand and ensuring a brand can be simply communicated and identifiable, we do this by finding brand truths across customers, culture, the market and your business.
If the brand strategy is already in place we work to focus you on the right segment - bringing in data expertise, define the right message using creative partners and then set out the right media plan.
AUDIENCE PERSONA AND PROFILING
Communicating the right message at the right time is critical to success. Think Collectiv can define your audience and plan out how to engage them. Developing detailed customer maps, plotting touchpoints, needs, and barriers. This allows you to apply your brand effectively in all marketing and content - starting with a human needs not marketing tactics.
We can work with you to develop targeted marketing strategies to engage more customers and set out how you can measure the impact. This could be developing your CRM strategy, helping develop your website content, reviewing existing creative or planning out a communications plan across all touchpoints.
SME BUSINESS GROWTH PLANNING
Develop a clear view of where the short and long term opportunities lie and a roadmap to getting there. Auditing the market place and internal drivers. A combination of workshops research and one to one's empowers the whole team and ensures everyone from exec to MD has a part to play in developing the business.
BRAND AND MARKETING TRAINING
Knowledge is a leveller - it is empowering. One of the key challenges that agencies and clients have are in ensuring their teams are knowledgable enough to make the right decisions at the right times. I offer training across; Creative brief writing and briefing, running workshops and meetings, creative critiquing, bedding in new clients, applying and using insights and trends and much more.
RESEARCH AND INSIGHT
Understanding your market, competition, and customers lays the foundation for success. We have extensive experience of digging into what makes a business tick and if required delivering and commissioning both qualitative and quantitative research on both a small and large scale depending on requirements. This could be to understand the role of the brand and opportunities, test the appeal of propositions or to gauge feedback on a brand or marketing.
Do you need an neutral and expert third party to bring together thinking or to help you activate your collective brain. We offer workshop facilitation in many areas - including brand development, customer targeting, CRM and loyalty, App development strategy, content, customer personas, senior team direction, and much more.